Crumpets and malt loaf flagged up as new healthier snacks in the new PHE rush.


As the launch of a new campaign designed to reduce kids’ sugar intake gets underway, health chiefs have claimed that children are having too many unhealthy snacks throughout the day.

Parents are being urged to give their children a maximum of two 100-calorie snacks a day by government agency Public Health England (PHE) as the latest step in its Change4Life campaign.

About half of children’s sugar intake comes from unhealthy snacks and sugary drinks, according to PHE, which said that each year, children consume almost 400 biscuits, more than 120 cakes, buns and pastries and around 150 juice drink pouches and cans of fizzy drink.

On average, children have at least three unhealthy snacks and sugary drinks a day, added PHE, resulting in children consuming three times more sugar than recommended.

The new campaign is flagging up healthier snacking alternatives that in addition to fruit and low-sugar yoghurt, included baked products such as crackers, malt loaf, crumpets, and Scotch pancakes.

As baked goods are a great mix of protein, fat and carbohydrates, the three essential macronutrients, they make a far better snacking option than crisps or sweets. Many bakery manufacturers are also switching to potassium-based leavening systems, meaning their products offer a significantly improved mineral balance, by reducing sodium and increasing potassium, a vital mineral that has been shown to support heart health.


Original content take from a British Baker article written by Vince Bamford